• £300

• 71 designs

• 30 designers

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Logo Design Brief

CLIENT
Evolution Capital is a mid market corporate finance boutique exclusively serving the Technology, Media and Telecommunications sector operating in the UK and internationally to provide specialist advice in mergers, acquisitions and disposals. The company has been operating for over 10 years but has not been active for the past 12 months and is now re-launching with a new team and a new brand. Their current website is - http://www.evolutioncapital.com.

AUDIENCE
Evolution Capital’s targeted audience will be aimed at both buyers and sellers from Technology, Media and Telecommunications companies at the small to mid end of the market.

VALUES TO COMMUNICATE
Evolution Capital aim to be seen as:
1. The firm that know the buyers and sellers better than anyone else
2. To complete more transactions in the target sectors than anyone else
3. To deliver this at a price and quality that differentiates them from main stream accountancy firms and corporate finance teams
4. Offering innovative and modern services that improve responsiveness, consistency of advice and streamline client M&A processes, such as integrating video meetings and reviews and provide online research updates and education, by fully harnessing latest technology.

PROJECT 1: LOGO AND BRAND IDENTITY
The client requires a new logo and brand identity for the re-launch of the company. Two different versions of the logo will be required, one with the company strapline – “Evolving Shareholder Market”.

PURPOSE
The purpose of the re-brand is to re-affirm Evolution Capital as a professional, expert and reliable corporate finance company with a contemporary and up-to-date approach.

CONTEXT
To be used on:
Print (Business cards, letterheads, brochures etc)
Online (Website, social media, e-newsletters etc)

CONSTRAINTS
The design constraints are (1) The logo, fonts and brand colours used must reflect the professional and corporate nature of the business (2) Two logo versions are required. One version of the logo should include the company strapline ‘Evolving Shareholder Market’ (3) The logo or a version of the logo will also need to work for social media (4) The design work is to be completed within the designated time frame.

COLOUR PREFERENCES
The current colours used for Evolution Capital are blues and white. These colours are often used in association with corporate finance, but you need not restrict yourself to these as long as the final design reflects the corporate and professional nature of the business and market they are targeting.

DELIVERY
Final artwork will be required as PDF, Jpeg and png files.

DEADLINE
Concepts to be delivered by 12 noon on Tuesday 3rd December 2013.

Target Market(s)

Evolution Capital’s targeted audience will be aimed at both buyers and sellers from Technology, Media and Telecommunications companies at the small to mid end of the market.

Industry/Entity Type

Finance

Logo Text

Evolution Capital

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (1) The logo, fonts and brand colours used must reflect the professional and corporate nature of the business (2) Two logo versions are required. One version of the logo should include the company strapline ‘Evolving Shareholder Market’ (3) The logo or a version of the logo will also need to work for social media (4) The design work is to be completed within the designated time frame.

Nice to have

• The current colours used for Evolution Capital are blues and white. These colours are often used in association with corporate finance, but you need not restrict yourself to these as long as the final design reflects the corporate and professional nature of the business and market they are targeting.

Should not have

• This is a highly professional and corporate company so no cartoon-type graphics of money bags, pound signs or similar. Also, careful consideration of colours will be important.