Ultimate Kits Logo Design used to brand products across a variety of industries
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This customer received 156 logo designs from 38 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
really like this green:
https://goo.gl/fRGTGB
check this folder out:
https://goo.gl/Lv5J1W
don't do this (too similar to the Univeristy of Kentucky logo):
https://goo.gl/x4v3bU
- Stacked
- Circle (for sticker / seal on a package or envelope)
Shape:
Idea 1: Bow. Present. (etc) Like the idea of a simple bow / bowties coming up / since these are kits... the idea of opening a present... but not too feminine because we want to appeal to both men & women.
Idea 2: Multiple ideas placed about (like the images I posted when I googled the word "kit" - check out the images section.
FULL EXPLANATION:
Looking for a logo to used to brand company and associated products. Logo should be sleek and with distinctive iconography that can work for a variety of products across a range industries/markets (like home, kitchen, outdoor, etc.). The logo should appeal to both female and male customers. There should be a bright or bold color included, but we don not have a current color pallet or preference. The logo should be stacked/vertical (as oppose to long/horizontal) as it will be applied to products ranging from small to medium sizes. A logo that could be used as an easily identifiable badge or sticker would be ideal. The imagery should involve the concept of assembling or bringing together products or elements into a complete package.
Updates
Need extra days to review
Target Market(s)
Varies by product category
Logo Text
Ultimate Kits
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sizable imagery and/or text that can be scaled based on the size of the product.
Nice to have
- At least one bold color to add to the distinctiveness of the design and help establish a brand color pallet.
Should not have
- Should not be too industry or gender speific.