• US$150

• 154 designs

• 36 designers

---

Logo Design Brief

Brand new Colorado based human and sports performance brand seeking a logo. Looking for a clean and recognizable logo that can be used on social media, website, apparel, decals, business cards, etc.. The business name is Michael Taylor Performance and our brand slogan is "Reach Your Peak".

My own personal interests are in outdoor recreation. I value helping people achieve a new quality of life through training and being active. My goal is to build a recognizable and sought after brand in the state of Colorado, and one that is always pursuing excellence.

I am a sports performance specialist starting my own
business and brand. I am a former collegiate athlete so I have an
understanding of how important branding and having a clear, recognizable
logo is in the sports world. I will be offering personal training, athletic
development, speed and agility training, and recovery training in a cutting
edge environment. I am looking to target a wide range of clientele and want
the logo to be something they will recognize and they would feel "cool"
having on their car as a decal or wearing on a shirt or hoodie.

I'm looking for the design to be bold, masculine, and
clean. I would shy away from a logo that becomes "busy" or illegible. I
want it to be recognizable and distinct. As far as color I am not looking
for colors falling in the pink, purple, light red palate. I would like the
color choices to be bold.

Target Market(s)

The target market for this is the sports performance and health/fitness. So
this could be youth and high school athletes all the way to professional
athletes. This could also include parents and people seeking personal
training. The logo should have a wide range of appeal to it and should
appeal to all ages.

Industry/Entity Type

Seeking

Logo Text

Possibly but not limited to: Michael Taylor Performance, MTP, Reach Your Peak

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• Michael Taylor Performance, MTP, Reach Your Peak

Should not have

• illegible