Fremantle Property Services new look logo
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This customer received 195 logo designs from 70 designers. They chose this logo design from .tau. as the winning design.
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Logo Design Brief
We are a commercial real estate company who have been in business for approximately 15 years. i acquired the company 5 years ago and i don't like our logo. i believe it is outdated and needs modernising. Our company brand name is well known in our area of influence where we have a lot of for sale and for lease signs as well as online ads on real estate websites such as www.realcommercial.com.au I am not wanting to radically change the colour scheme but feel the logo could be freshened up. we mainly use a black background for our sales and marketing but i have no attachment to the current logo design. Please check out our website for more information about us www.fpswa.com.au you may also like to look at my other real estate company's logo and website at www.empireproperty.com.au
Target Market(s)
Commercial real estate property management, sales, leasing
Industry/Entity Type
Real Estate Agent
Logo Text
Fremantle Property Services
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must be able to be noticed in online advertising such as www.realcommercial.com.au
Nice to have
- maybe to stick with a black back ground, white writing and just a very small hint off the green that we currently have but I am not entirely against complete change
Should not have
- I would prefer the word Fremantle not to be the hero in the design. Fremantle is a suburb in Western Australia and although it is where we are based, we also service many other areas now that we have expanded. We are concerned that using that in our name may limit us from being called in to win business in surrounding areas. Perhaps more emphasis on the initials FPS whilst still displaying the whole name also with the word Property being the hero?