webdesign for a spectacles/glasses designer

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This customer received 45 web designs from 12 designers. They chose this web design from Craig Steel Design as the winning design.
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Web Design Brief
Hello,
Someone in my village designs his own spectacles/eyeglasses.
For this I need a design that looks better than my poor design skills ;o)
The site is based around collections, subcollections and the actual items.
So we need a design that lists these in a nice way, worst case on seperate pages.
Here you can find the working material...
https://www.dropbox.com/s/j1sjrst3u0sq08a/DesignCrowd.zip
keep an eye on the product_tree file.
first level is the collection name
2nd is the model group
3rd is the model (on most of them it's just a different color of the same base model)
I added a seperate contact info file (line is too slow to reupload 60Mb again :( )
https://dl.dropboxusercontent.com/u/77458270/Pietro/contact.zip
I think I forgot to mention that it will be a shop like site to present his products,
altho I will add a cart system there won't be a payment system linked to it as
people who place orders will get contacted with payment instructions.
Updates
Here you can find the working material...
https://www.dropbox.com/s/j1sjrst3u0sq08a/DesignCrowd.zip
Added Saturday, November 30, 2013
In the zipfile /Logo/logo_mistral_font.psd is the main logo
(you need to change character spacing to 1 to get rid of the spacing gaps)
the other one is only a collection logo
Added Saturday, November 30, 2013
I added a seperate contact info file (line is too slow to reupload 60Mb again :( )
https://dl.dropboxusercontent.com/u/77458270/Pietro/contact.zip
I think I forgot to mention that it will be a shop like site to present his products,
altho I will add a cart system there won't be a payment system linked to it as
people who place orders will get contacted with payment instructions.
Added Sunday, December 01, 2013
Target Market(s)
Plain customers and his resellers.
Industry/Entity Type
Shop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - a design that suits responsive behaviour (via the 960 grid)
- a menu is always handy (home, about, collections, contact)
- highlighted area/slider to highlight his sunglasses over glasses thingy
- featured products (newly added or promotional stuff)
there is a lot of pretty pictures to be supplied so do what you think is best
Nice to have
- a roll over zoom with selectable thumbnails or a plain gallery with full picture display at the product page.
maybe a drop down menu for the collection part (I will supply a screenshot of the backend structure)