• US$120

• 9 designs

• 4 designers

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Packaging Design Brief

I need a packaging design for our snacking range, Quinoa POPS, brand is Organic Farmers Co. www.organicfarmersco.com that makes innovative health products using Quinoa . The product has an amazing crunch which indians love, so a play on the POPS would be nice in the packaging.The craft paper box currently is not convenient for snacking and is too big and boring. We are reducing the packaging from 100g to 30g so more customers pick up our product on check out counters of supermarket and hotel mini bars. The product is roasted, supports indian farmers, made in India, made for the local indian market (price sensitive+ value driven). Try to maintain a maximum of a 4 color palette as in future when we convert design to mass printing it will get expensive. Ingredients: Puffed Quinoa, Puffed Millets, Pumpkin + Melon Seeds. We are looking at a one time use format where we only have a pouch with a sticker front and back.

Target Market(s)

The target market is middle to high income people, anyone willing to try something new + healthy without compromising taste but wanting BALANCED NUTRITION & and GREAT TASTE.

Industry/Entity Type

Health And Wellness

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Font styles to use

Other font styles liked:

• Cocogoose Letterpress

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design should be attractive, bright, convey SUPERFOOD but focus on TASTE & CRUNCH, FUN and snacking on the go, use our logo colors (green and white, along with a vibrant /natural color palette for flavours. The design should not look too upmarket that middle class consumers don't relate to it.

Nice to have

• An image or illustration that highlights SUPERFOOD, 5 g protein, CRUNCH

Should not have

• Should not look too childish

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Files

Download all files - 12.5 MB