• €80

• 78 designs

• 25 designers

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Logo Design Brief

Our team / group was founded back in 2009.
We play competitive videogames on PC.

I "designed" the current logo myself after purchasing a lion clipart, a font and putting them together.
You can see that in attachment.

Now we would like a new logo with an unique design, with of course no clipart.
Our new logo should look professional and minimal.

Target Market(s)

Videogames and esport

Industry/Entity Type

Group

Logo Text

X-Lions

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Logo styles of interest

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Font styles to use

Other font styles liked:

• BankGothic Md BT

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Requirements:
• a)
• - logo needs to have a graphic part, clearly recognizable as a lion (head, body, doesn't matter as long as it's clearly recognizable)
• - challenging aspect: this "lion" graphic part has to be *minimal*, without too much details
• - this graphic part should communicate some sort of energetic / strong / powerful mood in a professional way. Not childish / playful / joking.
• b)
• - logo needs also a type part, with "X-Lions" text
• - all caps for the type are allowed, but if you choose to go with upper AND lower cases, the "X" and "L" are the only ones to be uppercase
• - "X" and "Lions" are separated by a dash. The dash it's normally mandatory, but can be avoided if the two part are on two different lines.
• c)
• - the two parts (graphic lion and type) must be well combined / melted in some way
• - again, logo needs to be minimal: it's going to be used on fairly large version (website, t-shirts), but also used in games where it will be scaled down (details will be lost)
• - we need to have colored version, black on white version and white on black version

Nice to have

• Welcome but not mandatory:
• - font used in our current logo is "BankGothic Md BT" (license from bitstream.com): if you want to use a font for the "type" part, using this one would be nice. But only if it won't affect your design / combination with lion graphic part
• - for the colored version, we would like a black&red theme, but we are totally open to others color schemes
• - you are the designer, so any idea which is "against" our guidelines BUT will turn out to be really awesome, will be surely considered

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Files