New Product Logo for advanced engine technology
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This customer received 149 logo designs from 63 designers. They chose this logo design from Leayer as the winning design.
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Logo Design Brief
We need a redesign for an existing logo. SmartFlow is a line of products that help with the flow of water, oil, and air within heavy duty engines. Our current logo is attached.
For this logo, we will need two final versions, one with TM and the other with a Registered trademark.
For design elements, we are looking for something with a more industrial/engineering feel, yet clean and professional. These heavy duty products contain an advanced technology, and we would like the logo to reflect that.
Our corporate color is blue (RBG 22/71/159), and we also use gray and white. We are open to keeping a green accent, but would like to see other interpretations. Please keep the water/oil/air content of the logo as well.
Once we have chosen the winner, we will also commission a second logo for a new product.
Target Market(s)
Heavy duty automotive, EV/Hybrid large engine, diesel market
Industry/Entity Type
Product
Logo Text
SmartFlow Water/oil/air
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- SmartFlow prominent with water/oil/air as a secondary support