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Arabica Coffee Roasters - Logo Design
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This customer received 693 logo designs from 204 designers. They chose this logo design from rozT as the winning design.
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Logo Design Brief
Hi Design Team,
An update on what I am looking for. My previous brief still applies and I am looking for original ideas. However I have attached a few pics of industry leaders in the coffee market to give you a better idea of what I am after. You will notice that there is no emphasis on images of beans or coffee.
Attached are images of takeaway cups, coffee canister & hessian bag. These are the sorts of things the logo will be going on.
Good luck and get Crackin!!
Hi Design Team,
Your brief, should you choose to accept it, is to design - another coffee brand logo. But not just any coffee brand logo ... well maybe but this one is for me, so it matters to me and my customers. So the brief is to do a kickass, best ever coffee brand logo.
Arabica Coffee is located in Brisbane, Australia (don't think kangaroos, think urban sprawl) and has been roasting specialty coffee since 1988 (don't want that in the logo). As you can see from the old logo (don't laugh - that wasn't me in 1988) it needs a serious revamp and so we are asking YOU to help (Obi Wan Kenobi you are ....). You know we need your help.
Just as a heads up the word "Arabica" is a species of coffee which generally denotes high quality, grown at altitude in the tropics.
I have no pre-conceptions about how the logo will look or feel. It can use simply the word "Arabica" or if it looks and feels better "Arabica Coffee" or "Arabcia Coffee Roasters". It can be letters only, pictorial, emblem, abstract, whatever you think. Imagine the coffee brand you would like to drink. That's the brand we want to be. I know coffee brands are a dime a dozen so I am interested in the original content of your minds eye. Let it loose. IKIWISI!!!
If you're keen on this project and want to talk about it please feel free to call, text or email
Dan
+61 403876166
baristasunited@gmail.com
Updates
Hi Design Team, Thanks for the awesome submissions. A couple of designers have asked for a time extension to enable them to submit something special. I too could use a bit of extra time to provide feedback etc as I've barely had a chance to review the submissions due to my own commitments. I hope the extra time helps. Thank you for your understanding and hard work. Cheers, Dan
Target Market(s)
Coffee drinkers and soon to be coffee drinkers. We are aiming at an aspirational market who want to better understand coffee and are willing to pay for quality.
Industry/Entity Type
Coffee Shop
Logo Text
Arabica
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An original modern classic.
Should not have
- Hey Design Team,
- Please don't focus on the images of beans and cups etc. Especially no clip art style.
- Exception: Unless you have an original take on beans & cups etc
- Hey Design Team,
- Thanks for letting me know what I'm not after with your first responses and I apologise to those who have done this but appreciate you leading the way.
- The name of the brand is "Arabica" but I'm not looking for designs with Arabian scripts and connotations. In coffee the word "Arabica" is synonymous with quality coffee. Basically it is a brand of coffee called "Good Coffee". I want the logo to go a step further and communicate "Best Coffee".
