Product Label Design

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This customer received 45 label designs from 16 designers. They chose this label design from SAI DESIGNS as the winning design.
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Label Design Brief
We require 2 labels, with the same look and feel, designed for our range of trucking related products for the transport industry. Our logo has been provided.
In terms of the look and feel, we are after:
- a clean and elegant design to represent our premium range of products. By clean we mean not "too busy" or cluttered
- masculine as this relates to trucking,
- must convey that our products are cutting-edge and innovative (our competitors' labels are outdated and dull thus we want to stand-out in the world market)
We want you to create a standardised label template for us, which we can use for several products. We will simply change the product description and product code and reprint.
Each product label will have a:
• Product Description
• Product code
• An image or artwork of a truck as all our products are for the transport industry
• Display product Size in bottom right hand corner
Label 1: 20L (180 mm x 180 mm with 5 mm radius on corners )
Label 2: 750ml (A copy of the 750ml bottle die line has been unloaded as a PDF)
You may use text placeholders for the description.
Files Required:
We need the final design as a psd file, as our business uses Photoshop CS6.
REFERENCE:
Attached is an sample label with the features we want (ie product description, product size, and so on). Please DO NOT use or see this as a reference for your design or style we are after. We do not want your creativity to be restricted by this sample.
Updates
Went on vacation/holiday
Low design quality
Target Market(s)
Products for the trucking industry
Industry/Entity Type
Industry
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
- • Image of a truck on the label (preferably the truck should be cutting edge and modern to align it with our product)
- • Some type of background
- • Product description
- • Product code
- • Product size on Bottom Right corner
Should not have
- Unnecessary graphics that will clutter the design