• A$500

• 30 designs

• 7 designers

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Web Design Brief

Boats On Sale is in need of a makeover. It is feeling tired and needs a fresh new look and feel as well as being user friendly.

Boats On Sale is an industry owned marketplace website for the sale of recreational boats, marina berths, chandlery, water craft like kayaks - anything related to recreation on the water. The main focus however is boats - new and used. The site is only available to industry businesses so no private sales are available on the site.

This approach ensures that the buyers know that title is guaranteed to all boats sold and that the businesses are reputable and stand behind their products.

The current site address is www.boatsonsale.com.au

Target Market(s)

The target market are people interested in outdoor recreation - boaters, kayakers, sailors, paddle boarders, those looking for marina berths for their boat and those looking for service providers.

It should appeal to families, males and females, sports oriented people, fishermen, and those just looking for a relaxing, outdoor, healthy lifestyle.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be very user friendly, intuitive in terms of searching, be uncluttered, fresh and engaging.
• Marine recreation is about lifestyle, fun and relaxation. When people buy a boat they are buying into a desirable, healthy lifestyle.
• It must present as professional and give consumers confidence about the professionalism of the businesses selling their products on the site.

Nice to have

• Good images that portray the lifestyle in the Australian marketplace.
• Cater for the needs of sellers to be able to showcase their products to consumers.

Should not have

• Be cluttered and hard to navigate.

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