• US$400

• 55 designs

• 32 designers

---

Logo Design Brief

We are opening a new restaurant near a military base. We want a corporate identity that is simple, fresh, and cool. Diego's will be a quick service restaurant featuring made to order burritos, salads, nachos, etc. This restaurant may be franchised one day so we need a logo that will work in different markets as well. We believe Diego's will appeal primarily to young families and singles.

This logo will be used on signage, menus, t-shirts, to go packages, etc.

Target Market(s)

Young families, singles, military.

Industry/Entity Type

Restaurant

Logo Text

Diego's

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Obviously, the name Diego's should be the most prominent element in the logo, but we would also like some type of graphic element or simple art along with two to three colors.

Nice to have

• We would like an interesting color combination that will carry into our decor. We are open to pretty much any color scheme at this point. We are thinking warmth to go along with the spicy flavors, but we have not ruled out the cooler colors.

Should not have

• We don't want anything that looks too playful or cheap. While it is quick service, we want it to have a more upscale feel.