Personal Training Fitness Class Needs a Logo Design

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This customer received 47 logo designs from 22 designers. They chose this logo design from Senseless as the winning design.
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We need a logo design for a new personal training fitness class located in Decatur, Georgia called 'WillPower'. One thing that differentiates us from our competitors is that we monitor your heart rate during the entire class, display it on a huge monitor and you compete with others in the class to maintain your individual heart rate range. This guarantees individual results while taught in the camaraderie atmosphere present in a group. The class is taught in our parking deck and is very similar to CrossFit.
Our initial idea was to incorporate neon blue, black, and grey into the design, but we are wide open to suggestions. We want the design to appeal to both guys and girls as we will be using this for apparel as well.
Target Market(s)
30-55 year old educated male and females who are into fitness and their health.
Industry/Entity Type
Fitness
Logo Text
WillPower
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Please make the logo good for male and female customers - an example of something that I wouldn't find appropriate would be a bulldog with big biceps or a silhouette of a huge muscle bound guy.