Palazzo 1837 Ristorante and The Shoppes at Quail Acres Signage

Want to win a job like this?
This customer received 44 signage designs from 7 designers. They chose this signage design from UrbainFX as the winning design.
Join for free Find Design Jobs- Guaranteed
Signage Design Brief
My small business needs to establish enhanced signage for our historic fine dining restaurant and adjoining property with 11 specialty shops and businesses in the midst of a rapidly growing local business market. The sign will be 5' x 8' vertical with the restaurant at the top and each individual shop being listed below it on magnetic changeable marquees. The marquees will be designed as easily changeable because some tenants come and go in a year or two's time.
Attached is a rough draft of what I would like to see the designer enhance with his or her vision. The restaurant logo will stay the same, but text and framing of the sign with designs to enhance the overall feel and appearance in a way where people feel like they are on a classy and historic property is the goal.
Target Market(s)
For RESTAURANT: Business Executives in Oil & Gas and Pharmaceutical Industry, Lawyers, Doctors, Professionals, Local Business Owners, families having events such as Wedding Rehearsal Dinners, Bridal Showers, Baby Showers, Weddings, Date Night, Anniversaries, etc... Catering to an upper middle class to wealthy clientele.
For SHOPPES: local female shoppers and guests staying in local hotels that are interested in specialty gift shop items, hair salon, spa, dog groomer, flower shop, etc...
Industry/Entity Type
Small Business
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A historical feel. The restaurant is located in the main building on the property and it is the anchor. The building was built in 1837 and features extraordinary colonial architecture that has been largely preserved and also restored.
Nice to have
- The color preference is to keep it simplistic with a noble and historic feel. I am open to seeing a black background with white text or a white background with black text. The restaurant logo has already been established, which has a brass plate on it with the date 1837, so that is the only other color that I have so far. If the designer wants to introduce a color that he or she feels would enhance the design, I would like to see their ideas.
Should not have
- Nothing cartoon-like or circus-like.