• US$440

• 45 designs

• 22 designers

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Flyer Design Brief

One of the main problems we are having in trying to convey the major difference in our service is how we do it is somewhat wordy and is hard to separate ourselves.

Our service model is VERY different from our competitors and is VERY disruptive.

This flyer should be more of an informational flyer as opposed to a flyer designed to sell something. This may also need to be a two page 8.5" X 11" flyer. The design we are looking for could best be described as an "Explainer Flyer". Something like an explainer video only on paper. The flyer should show explain the differences between USA Copiers and our competitors AND the psychology of how we arrived at our model.

Here in plain English is how we explain our service to prospects when we are face to face with them. You can see right away how wordy it is even if we just focus on the bare minimum to convey the actual difference in what we do.

One of the most frustrating things about service in the copier industry is expectations. If you call in for service via the phone, when will someone take "ownership" of your problem? Even if the average on-site response time is 2-4 hours? The ownership of your problem does not transfer to the tech until the tech arrives.

Worse yet is when you place a service request online. When will someone call you and take ownership of your problem? Not just dispatch the call but take ownership of your problem? Have you ever filled out a form online requesting information or help then waited hours or even days for a response?

At USA Copiers, we took a long hard look at the traditional service model of the copier industry and discovered that the main issue with copier service was the expectations of transfer of ownership with regards to the actual problem. When we asked our customers what was most important, response time to take over ownership was 1st and response time to be on site was second.

Understanding this new sociology of service, allowed us to change the game in regards to service. In October of 2017, we started answering online requests for service in less than 5 minutes! In addition, we no longer use dispatchers or office personnel to be the first responders. Now we have 2nd level technicians responding to the initial request. This has been a huge success in ways that we didn't even expect. 1st, 40% of all service requests are solved over the phone or internet by the responding 2nd level tech. Secondly, when a 2nd level tech assesses the problem on the first call, he gives the user the expectation that he has taken ownership of the problem and the expectation of the exact ETA of when the tech will be on site. Lastly, since the first responder is a 2nd level tech, the onsite tech is much more informed on what parts to bring or what are to focus on first. This has led to a very high first visit fix rate of 93.7% compared the industry average of just 68.4%.

For conversations regarding our ability to service anywhere in the US. (Likely to be page two)

We changed our name to USA Copiers in March of 2016 to more accurately describe what we do and where we do it.

All Copier companies who provide sales and service all over the US do it the same flawed way. if they have a company that needs copiers and service in multiple states or cities will have to negotiate separate service contracts with other copier companies in each respective state or city.
There are three major problems with doing so.

1. Not all copier companies offer the same level of service in regards to response times, friendliness or quality of repairs. It varies greatly from state to state and city to city and there is very little command and control from the home copier company if something does not go well.

2. Conflicting Incentives of priorities. The local copier company will almost always service their own customers first when resources are strained. They do so because of the value of their own customers are much higher than their contracted accounts.

3. Service history data is fractured. Service history is actionable data that is important in the relationship between the copier vendor and the customer. In order to make changes in service, fleet size or redistributing resources, the service history is a vital tool.

At USA Copiers, we worked for almost three years to solve this problem. We solved this problem by doing the following.

1. We eliminated the need to create separate side contracts with other copier companies by accumulating a vast database of contracted freelance copier technicians AND IT technicians.

2. We then created a program where the freelance techs wear a USA Copiers shirt when performing USA Copiers repairs.

3. The contracted tech is vetted and trained by USA Copiers to a minimum service quality level.

4. Most importantly, all of our customers nationwide receive the same 5 minute response time on the transfer of ownership of their problem.

5. Command and control of all tech and service calls are retained by USA Copiers nationwide!

One of the biggest advantages of developing this model is that our concentration of contracted freelance techs for any zip code is at least 5-1 over the local vendor. For example, any single copier company in Jacksonville Florida might have 2-3 technicians available at any given time. USA Copiers has 26 contracted technicians in a 25-mile radius of Jacksonville Florida.

This is a much more efficient, and properly incented service delivery model. It is a very disruptive methodology for delivering a kind of service experience that has not changed in 50 years.

Target Market(s)

Copier Industry

Industry/Entity Type

Business Service

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Colors

Designer to choose colors to be used in the design.

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Look and feel

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Requirements

Must have

• All information is in the Project Description.

Nice to have

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Should not have

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