Brand CI for a health movement concept named "LeStudioFC"

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Logo Design Brief

Fleur Chaléat, a female French Gyrotonic trainer & former dancer needs an elegant brand image for her movement concept named "LeStudioFC". By today she is located in Kitzbühel, Austria, but her company is moving to other countries in the future. Main theme for the company now wants to be the Gyrotonic Expansion System® which is a holistic movement concept that considers the human body as a unit and the spine as its central support. It is a movement system that uniquely combines the ancient Far Eastern knowledge of body energy with modern movement theory. Please see - www.gyrotonic.com, there you'll find explanatory videos. For your information: Fleur has to use the GYROTONIC logo anyway when introducing the technique in flyers, online, etc ... The idea is to create an umbrella brand named "LeStudioFC" to keep the possibility open to offer more than just GYROTONIC. Eg The target group of "LeStudioFC" includes people who strive to maintain their health, wish to rehabilitate themselves (from injuries) or seek to improve their performance (professional athletes). This target group from 9-99 years is willing to invest their private money in their well being. All over "LeStudioFC" stands for a gentle and pleasant form of therapy and training. Due to that the style we currently think about is elegant as well as fresh and positive. Since Gyrotonic is not well known yet in Europe it is not self-explanatory. A website today, we need a strong catchy logo and a corporate identity with which we can create a website, business cards, flyers, advertising from. In general we are open minded for all fresh ideas, so we avoided a lot of restrictions! We are looking forward to your ideas! Fleur Chaléat, a female French Gyrotonic trainer & former dancer needs an elegant brand image for her movement concept named "LeStudioFC". By today she is located in Kitzbühel, Austria, but her company is moving to other countries in the future. Main theme for the company now wants to be the Gyrotonic Expansion System® which is a holistic movement concept that considers the human body as a unit and the spine as its central support. It is a movement system that uniquely combines the ancient Far Eastern knowledge of body energy with modern movement theory. Please see - www.gyrotonic.com, there you'll find explanatory videos. For your information: Fleur has to use the GYROTONIC logo anyway when introducing the technique in flyers, online, etc ... The idea is to create an umbrella brand named "LeStudioFC" to keep the possibility open to offer more than just GYROTONIC. Eg Fleur wants to offer complementary topics such as preventive health care, workshops, other advanced training techniques, presentations, nutritional consultation, external experts, etc ... The target group of "LeStudioFC" includes people who strive to maintain their health, wish to rehabilitate themselves (from injuries) or seek to improve their performance (professional athletes). This target group from 9-99 years is willing to invest their private money in their well being. All over "LeStudioFC" stands for a gentle and pleasant form of therapy and training. Due to that the style we currently think about is elegant as well as fresh and positive. Since Gyrotonic is not well known yet in Europe it is not self-explanatory. A website today, we need a strong catchy logo and a corporate identity with which we can create a website, business cards, flyers, advertising from. In general we are open minded for all fresh ideas, so we avoided a lot of restrictions! We are looking forward to your ideas! These are already 300 words - theres not more to say by today - otherwise please get in touch with us with your requests.

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Fleur Chaléat, a female French Gyrotonic trainer & former dancer needs an elegant brand image for her movement concept named "LeStudioFC". By today she is located in Kitzbühel, Austria, but her company is moving to other countries in the future. Main theme for the company now wants to be the Gyrotonic Expansion System® which is a holistic movement concept that considers the human body as a unit and the spine as its central support. It is a movement system that uniquely combines the ancient Far Eastern knowledge of body energy with modern movement theory. Please see - www.gyrotonic.com, there you'll find explanatory videos. For your information: Fleur has to use the GYROTONIC logo anyway when introducing the technique in flyers, online, etc ... The idea is to create an umbrella brand named "LeStudioFC" to keep the possibility open to offer more than just GYROTONIC. Eg The target group of "LeStudioFC" includes people who strive to maintain their health, wish to rehabilitate themselves (from injuries) or seek to improve their performance (professional athletes). This target group from 9-99 years is willing to invest their private money in their well being. All over "LeStudioFC" stands for a gentle and pleasant form of therapy and training. Due to that the style we currently think about is elegant as well as fresh and positive. Since Gyrotonic is not well known yet in Europe it is not self-explanatory. A website today, we need a strong catchy logo and a corporate identity with which we can create a website, business cards, flyers, advertising from. In general we are open minded for all fresh ideas, so we avoided a lot of restrictions! We are looking forward to your ideas!
Added Sunday, March 4, 2018

Target Market(s)

europe

Industry/Entity Type

Health And Wellness

Logo Text

LeStudioFC


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Script

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A solid basis to roll out the brand to www, flyers, advertising, etc ...
Nice to have
  • A timeless, elegant design which appeals to a target group seeking lifestyle and probably a certain French touch. If it's different from typical health care, wellness or fitness designs we'll be very happy.
Should not have
  • Flashy colors, comic design, too cold, too industrial

Files
Download all files - 1.6 MB
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Payments
1st place
€80
Total
€80

Project Deadline
05 Mar 2018 12:18:47 UTC
Language

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