Media agency needs a logo that reflects our personality
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This customer received 26 stationery designs from 4 designers. They chose this stationery design from Soo as the winning design.
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Altair Media Logo brief:
This is a brief for a logo for Altair media agency. We want our comms style to be clear, concise and smooth. The key phrases that describe our agency principles are: transparent, feisty, challenging, straight talking, fast, curious, cutting edge, being smart to keep things simple.
To include in the logo
Altair - we make amazing
We selected Altair as the name for our agency because it is one of the official guiding / navigation stars (we help our clients navigate the media space). It is one of the brightest in the sky (we are smart). It spins so fast it’s spherical rather than round which is a phenomenon (our transparency is unique in the media market place). The name means flying eagle (which is just quite cool!)
if it helps other logos we like are in the seperate doc:
Target Market(s)
Primary: Marketing Directors
Secondary:
Creative agencies
PR agencies
Industry/Entity Type
Media
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.