• US$300

• 250 designs

• 50 designers

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Logo Design Brief

We need a brand logo for a new packaged food brand called 'blossomz' together with a lock-up of the tagline of 'spreading nature's love!' We are open to the brand name being all small caps if it makes the brand more approachable. The brand will be used to market a wide range of premium and organic tropical fruit (mangoes, papayas, pineapples, bananas, etc) based products like dried fruit, fruit jams and spreads. The logo design should therefore embody the organic, natural values of the brand. The brand name blossomz also projects delicateness, airiness and sophistication, the design should therefore embody this.

Target Market(s)

Organic and natural living enthusiasts who would pay a premium to get the best for them and their families

Industry/Entity Type

Food Production

Logo Text

blossomz

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Lock up of the logo and the tagline
• - The name is inspired by the abundance of nature in Africa, it also connotes freshness and therefore the design should project these values
• - The logo should be versatile to fit multiple, especially fruit-based food categories
• - The overall logo design to be delicate, sophisticated and premium in line with the 'blossomz' brand name

Nice to have

• - The 'z' in 'blossomz' adds edginess and makes it unique and thereby ownable as such it will be great if you can play it up
• - The brand positioning has a subtle African heritage built in so the logo design can possibly incorporate this heritage (IT CANNOT BE THE FULL FOCUS, IT CAN ONLY OPTIONALLY BE BUILT AS A SUBTLE DESIGN ELEMENT)