All About Concrete - Regional concreate company

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This customer received 92 logo designs from 28 designers. They chose this logo design from Nadianne as the winning design.
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Logo design that incorporates the fact that we are a concrete business and follows some of the design elements provided in the attached samples. Want to keep the color scheme to black, white, and red. Company is moving from a very old fashion design and now looking for a refresh. Very conservative company in a market that does not really have much design in their logos.
Target Market(s)
Residential home builders, Custom home builders, commercial developers
Industry/Entity Type
Concrete
Logo Text
All About Concrete
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Initials (AAC) in the Logo. Prefer to have the name as well. See example uploads.
Nice to have
- some type of graphic in the logo.
Should not have
- be too hard to replicate for printing on shirts, making patches, or stickers.