• US$150

• 98 designs

• 38 designers

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Logo Design Brief

The Phoenix Group is a new manufacturer's representative company forming in the Southeast US (North and South Carolina, Mississippi, Tennessee, Alabama, and Georgia) comprised of 3 All-Star sales individuals with long history in the custom AV market. Custom AV is defined as high-end consumer electronics installed by a professional integrator/installer for above-average houses. Named after the mythical bird that rises anew from the ashes of it's own demise, The Phoenix Group embodies that essence by representing rebirth professionally, economically, and philosophically.

We're looking for an icon representing the Phoenix as well as text/title treatment for the company name.

The attached image to this brief was a sample of something the client found online that he thought was cool.

Target Market(s)

Men, ages 30-55, professional electronics installers and integrators, principals of electronics manufacturers

Industry/Entity Type

Professional Service

Logo Text

The Phoenix Group

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong icon representing the phoenix bird that can stand alone without the name if needed. Complimentary font type of the company name.

Nice to have

• If you could incorporate the idea of 3 into the design, that would be cool since there are 3 key individuals behind the formation of this company. Client is looking for something in blue tones - an interesting choice since the phoenix is generally shown emerging from flames.

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