Alabama Gold Website 3 Page Concept

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This customer received 68 web designs from 11 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We need a concept design for a company in Birmingham, AL called Alabama Gold Refinery. We buy/sell precious metals, coins, fine watches, and jewelry. The current website can be found here: https://www.alabamagoldrefinery.com. We're looking to modernize the website, drawing inspiration from the websites APMEX (https://www.apmex.com/) and JM Bullion (https://www.jmbullion.com/).
APMEX has a lot of the design qualities we're looking to integrate into our website, with a similar header (from the changing metal prices to the categories).
+Pages to Be Designed for Concept
Home Page
Products Page
Main Store Page
+Colors
Black, White, Sleek Grey (from attached file), "Gold" (Citrus from attached file)
**Main goal is for the website to be easy to navigate and user friendly.
Updates
Meant to choose 5 days not 2 days
Need a couple of days before selecting a winner
Target Market(s)
Retail customers
Industry/Entity Type
Coin
Number of Pages Required
3 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- +Colors
- Black, White, Sleek Grey (from attached file), "Gold" (Citrus from attached file)
- +The website would have 3 main sections (Coins, Fine Watches, and Jewelry). :
- -E-commerce (shopping cart link, etc.)
- -Account sign in option on front page
- -Variable payment pricing for gold/silver items (wire/cash, Paypal/CC, Bitpay(Bitcoin)) (like so: https://www.apmex.com/product/44447/1-oz-silver-round-buffalo?15992=2)
- - Social media buttons (facebook, instagram)
- -Integrate same AGR logo from current website into new website design
- -Drop-down navigation menu towards the top for each 3 main sections (Hovering over them would list further categories), that lists further categories (can be taken from the left side of current site for example purposes: https://www.alabamagoldrefinery.com)
- Additional: Mobile Friendly!
- **Main goal is for the website to be easy to navigate and user friendly.
Nice to have
- Videos and links (blog - like) on the home page