runEZ Logo Creation - Running Belt

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Contest winning design

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This customer received 106 logo designs from 41 designers. They chose this logo design from siri_graphix as the winning design.

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  • Closed - Design Selected

Logo Design Brief

runEZ are a fun brand dedicated to make your experience hitting the pavement - comfortable, practical, safe, stylish and easy!

We are looking for a simple clean text logo which reflects the ease of our product. We are really inspired by clean branding such as Under Armour, KKWBEAUTY, Glossier, HiSmile, Girlfriend Collective, BLUNT Umbrellas... anything with nice simple design that is recognisable at a glance!

We want to create a strong brand that will inspire people to buy the product at Point of Sale and online. This will disrupt the current market as similar products either have weak branding or strong branding with high price point, so we need to stand out and be trusted at a glance. It would also be helpful for the branding to be gender neutral.

A bit about the product below...

Specialising in running belts - runEZ have a range of fun coloured running belts with the following features:

Comfortable
Fits your essentials (iPhone, cash, cards, keys and more!)
A range of colours (draft colours of the initial product are yellow, black, blue, pink, orange and grey but this does not need to be showcased in the branding).

The product can be used by all ages and is not limited to running. Other uses are:

Any other sport (hiking, mountain biking)
Travel (keep your money and passports close!)
Theme parks
Partying (keep your money and ID on you at all times on the d-floor!)

It’s a fun lifestyle product which will make running (and lots of other things) EZ!

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Updates

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Target Market(s)

Runners, travellers, cyclists and your every day person who wants to carry their iPhone or Smartphone.

Logo Text

runEZ


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • Not a mandatory, but it would be interesting to see some colour juxtapositions. Really loving the colours that Kim Kardashian has used on her beauty products, website below.
  • https://kkwbeauty.com/
Payments
1st place
NZ$150
Total
NZ$150

Project Deadline
23 Mar 2018 00:16:17 UTC
Language

Logo Design inspiration
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