• US$150

• 111 designs

• 25 designers

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Logo Design Brief

I want to create an interactive community of people who share info on the toxic chemicals in products and in their homes especially in water, food & air.. My focus is anti-petrochemicals (especially plastic) & in defense of keeping fossil fuels in the ground to lessen climate change impacts.

With a background in chemistry and investigative journalism, I'll highlight each aspect of daily living and how it's impacted by toxic chemicals. In so doing, I'll recommend water distillation rather than filters, one air cleaner over others, organic foods, and toxic-free products including certain brands of water bottles, cosmetics, mattresses, paint, toys, etc. I'll have affiliate programs and make a commission on products sold through my site.

I'll include info from calls/emails to companies about their products and solicit visitors to do the same. Will lead product boycotts and petitions through social media to stop certain chemicals from being used in certain products. Will have a blog, too. Logo will be displayed on all of this.

I envision a logo with "Toxic Chemical Tracker" and "seeking truth to empower" as part of the logo. I want a mama polar bear and one or two cubs surrounded by ice floes as the Arctic ice melts due to climate change. See picture here for some idea: https://www.commondreams.org/news/2018/03/01/all-eyes-trump-white-house-dysfunction-real-meltdown-arctic

Here are other polar bear images: http://membership.onlineaction.org/site/PageServer?pagename=polar_bear_day&autologin=true&utm_source=EDF%20action%20network&utm_campaign=edf_2018-polar-bear-day_upd_mem&utm_medium=email-53336&utm_id=1519325711

I definitely want some bear tracks in there. I'd like to see some dynamism to the bears as if they're walking...not just standing or lying down.

Maybe a horizon view or long distance view to express hope for the future as well as the vastness of the problem and pervasiveness of toxic chemicals everywhere. Lots of blue water and white snow/ice..

Text can be in different fonts, maybe not all in one place in the design, maybe even word art for "Tracker" or "empower"

I'm thinking the logo would be placed top left but if your idea is better placed center front, that's possible, too.

Target Market(s)

moms, people with asthma or MCS

Industry/Entity Type

Community

Logo Text

Toxic Chemical Tracker seeking truth to empower

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• mama polar bear + 1 or 2 cubs, bear tracks; some ice chunks, lots of water, ice

Nice to have

• see description above

Should not have

• no skull & cross bones; nothing scary even though toxic chemicals are scary