Start-up Accounting & Bookkeeping Business Needs a Logo Design

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This customer received 34 logo designs from 15 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
Please create a logo design for a new company based in South Central Pennsylvania called "Melanie Vissering, CPA, LLC." My firm provides small businesses with accounting and bookkeeping services such as the preparation of income and sales & use tax returns, bookkeeping (recording of all business transactions in QuickBooks), bank reconciliations, drafting financial statements, payroll, and client billing.
We strive to meet the needs of our clients and provide all services with the utmost integrity. Our services are tailored to each specific client's needs.
The final design should be simple and professional. I would like it to communicate dependability and flexibility. The logo can be just the name of the business or a design incorporated next to the business name. The logo will be used on our website, business cards, and letterhead.
I am flexible on the design as long as it is aesthetically pleasing and communicates my business message.
Target Market(s)
Small business owners in South Central Pennsylvania in a variety of industries such as horse boarding/training facilities, photographers, home owners' associations, health care offices, book stores, and cafes.
Industry/Entity Type
Business
Logo Text
Melanie Vissering, CPA, LLC
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I prefer a font which flows to send the message of flexibility, but it also needs to be somewhat bold to represent strength and dependability and be easy to read.
Should not have
- Please do not incorporate any dollar signs, books, calculators, pencils, etc.