• €190

• 638 designs

• 110 designers

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Logo Design Brief

I'm setting up several optical retail stores. The store layout will be classic and elegant, as well as the eyewear brands inside. The stores are more sophisticated than the average optical store (see images attached).

Our main claims are handmade glasses, natural materials, sophistication and elegance, always with a strong medical approach behind the fashion and lifestyle attitude.

The name of the brand is "VITA" and in some cases it will be presented with the subtitle "óptica médica" (it means "medical optics" in portuguese).

Please avoid using strong colors, we would prefer black, white, grey and golden elements in the designs.
Also, the logo should be kept very simple and elegant, without complex shapes and colors.
We want the logo to look sophisticated and modern.

Target Market(s)

People from 20 to 50 that cares about style, at fair price (slightly higher than average optical) .

Industry/Entity Type

Eyewear

Logo Text

"VITA", or "VITA - óptica médica", or simply a symbol logo

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Anything you find interesting. You can make uo your own style.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be sober, classic, and elegant. We would like the logo to have glasses in it, as an icon or integrated into the letters somehow.
• Please avoid using strong colors, we would prefer black, white, grey and golden elements in the designs.
• Also, the logo should be kept very simple and elegant, without complex shapes and colors.
• We want the logo to look sophisticated and modern.

Nice to have

• Icon / Symbol possible to separate (to use in small places such as in some eyewear frames of our own brand)
• The Icom or symbol could also be one letter of the name, or an external element.
• The icon could be the "V", or "VITA", or glass frames, or a mix between all of them.

Should not have

• Hysteric shapes or colors.

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Files

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