• US$150

• 154 designs

• 69 designers

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Logo Design Brief

The Swan Club is a wedding and event venue with catering services and gorgeous gardens located on Roslyn Harbor on Long Island in New York. We are now under new ownership that has revitalized the Swan Club. We're looking for a new logo to complement our elevated offering. The name will remain Swan Club.

Here is some background that can help inform the new design:

Playing on five stars, we have five pillars of our core offering: hospitality, delectable cuisine, superior service, luxury design and gorgeous gardens on Roslyn Harbor.

Our tagline is: Gold Coast Perfection

If you can subtly incorporate the number 3, that would be fun as 3 brothers make up the new ownership team.

We're thinking of keeping the singular swan as brides can reserve the entire venue for their big day and don't want to do the cliche 2 swans forming a heart.

We are working on updating all of our collateral, but you can get a better sense for the venue by visiting our site at https://www.swanclub.com or taking a look at our IG @theswanclub

We would need high res files of just the design element (for example the S/swan) to be used on its own.
Final high res files submitted can include/exclude the tagline.
And whatever font is used, please confirm the name and if it's a custom font, confirm the comparable web font.

Target Market(s)

Anyone looking to host an upscale event at our venue. We are primarily booked for weddings, corporate functions, showers, birthday, religious celebrations and the like.

Industry/Entity Type

Wedding

Logo Text

Swan Club

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Updated logo look and feel that demonstrates the upgraded Swan Club offering.

Nice to have

• A file of the existing logo has been uploaded. We like that the S is formed into a swan and the color combination of gold and black/dark charcoal. At first, we thought we would keep this logo and simply look to slightly modernize the shape of the S/swan and strengthen the weight of it so that it can stand alone as a design element. In addition, perhaps look to change the font (considering minimizing the serif font as that's a bit traditional). But we thought we should open it up to the design community and consider a breadth of ideas that help demonstrate the elevated offering of our venue.

Should not have

• We're not run-of-the-mill or a gaudy venue. We also don't operate a factory-style event venue.

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Files

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