• US$170

• 76 designs

• 28 designers

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Logo Design Brief

RockDove is a house slipper brand inspired by outdoor athletic and hiking shoes. The "rock dove" is actually a bird, which is just a pigeon. RockDove slippers are known for their vibrant colors which stands out among the boringness of most house slippers on the market.

We need
1) a text logo,
2) a graphic logo
3) the outline of a bird figure to be made into a hang-tag.

The graphic logo needs to be simple and elegant so it can be sewn onto the slipper (see attached example).

The ideal graphic logo should capture its connection to the rock dove bird in its figurative form, and appeal to the outdoor-loving audience. This graphic will also be sewn directly onto our slippers, and the outline of the bird will also used on a hang tag.

Attached are the current logos for RockDove, which is due for a complete redesign, as well as examples of the hang tag we wish to create based off the graphic logo.

Your design does NOT need to resemble our current logo in any way, including font, color mix, or shape. Feel free to completely come up with your own.

Target Market(s)

Men
Women
Young adults
Teen boys

Industry/Entity Type

Footwear

Logo Text

RockDove

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A text logo, a graphic logo

Nice to have

• A graphic logo that's easily adapted to a physical hang-tag charm, in the form of a bird (pigeon) figure.

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Files

Download all files - 2.3 MB