Striking new Advert required for Commercial Real Estate Agency

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Advertisement Design Brief

We need a a NEW newspaper advertisement for the marketing of a large commercial property (a Backpackers lodge)

Dimensions are to be width of 101mm and height of 100mm (10cms)

Our key design statement for this advert is clean, modern and minimalist design, with accents of 'HOT PINK' colour to remove it from looking too boring, perhaps in the area of the contact icons. The heirachy of the advert is outlined in the attached ADVERTISEMENT TEXT FILE.

Our company name is THE AGENCY GROUP, and we want our brand to appear professional yet classy in it's design style (sort of like an advertising or design agency)

We have two logo options below, one more square in its layout (which we prefer) and the other more rectangular, which may be better suited for the layout. We are not adverse to the logo being reversed (white text on black), along with other key element areas such as the main advert heading and the "FOR SALE" part, and think this would be a good option.
There are two photos attached to be included in the advert.

We have attached an example of an old advert that we did, which we DID NOT LIKE, and which was for a smaller width than the one we need (it is only 65% of the width of this one). WE have also atached a file showing layout of some of our competitors adverts, which we dont think are too good either.

We are really open for ideas, but have time pressures, so please come back with any questions as soon as you can, if needed.

Thank you

Info Icon
Updates

Thank you for the great and diverse designs. There are a few standout options, but one style that we prefer most.
Added Wednesday, March 28, 2018

Target Market(s)

We are wanting this newspaper advertisement to attract interest from real estat e developers, investors and motel/lodge owners, along with other high nett worth individuals

Industry/Entity Type

Real Estate


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

1b1b1b
a54499
474747
fbfbfb

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Clean modern look, predominantly monochromatic or black and white, with the hot pink accent somewhere, as mentioned above.
  • All the contents of the TEXT provided, perhaps with additional space to add a little more if needed, Please advise if you think we dont have enough space for all of the TEXT
Should not have
  • Script like fonts
  • Cartoonish characters
  • a 'cheap' look

Files
Download all files - 13.8 MB