• US$270

• 144 designs

• 60 designers

---

Logo Design Brief

We need to design a new logo and visual identity for Mimanzana, a digital marketing company.

A. Expected deliverables:
1. New logo
2. New visual brand identity:
a. Color palette
b. Fonts
c. Main applications: Presentation template, web page, business card).

B. Mimanzana” means “my apple” in spanish. Our brand has no special meaning related to our industry, our company history, or any relationship to our essence. It´s just a name we liked.
▪ We are a digital marketing agency serving the Peruvian market.
▪ We are relatively new company in the market.

C. Our Team
Composed of young, dynamic, and passionate techies, with a “start-up”, vibrant, and entrepreneurial mindset. This definition accurately describes who we are, how we behave, and what´s the image we want to project to the advertising and business community.

D. Our Purpose
Our purpose is simple, we want to help you reach your goals. That sole purpose guides all our efforts. Pure and simple.

E. What makes us different
We believe in a personal, one-on-one business relationship. We want you to consider us as your consultants, someone you can trust. Thus, we will work closely with you and spend a great deal of time talking to you, trying to understand your business, your goals, your dreams, and help you solve what needs to be solved.

F. What we believe in

▪ The secret ingredient for success: Our People
▪ We look for passionate people when we hire. Smart is not enough.
▪ Our industry is constantly changing, and therefore so are we. We must always be thinking ahead.
▪ We believe in the power of data.

Target Market(s)

Business Comunity which are our potential clients

Industry/Entity Type

Advertising

Contact Information for Business Card

include: person name, job title, email address, Cel. Phone, business web page,

Logo Text

Mimanzana

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• I’d like to feel a very dynamic, modern, energetic, young brand.

Should not have

• Avoid using red, yellow, black colors.

---

Files