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Logo Design for Financial Planning / Wealth Management Firm
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This customer received 104 logo designs from 39 designers. They chose this logo design from carlomagno as the winning design.
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US$400
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104 designs
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39 designers
Logo Design Brief
We need a professional logo that will be used for signage, stationary, business cards, promo material, etc.
We have an existing name and logo that was quasi-professionally designed has not been revised for years. We are now modifying our firm name to reflect more accurately our services and re-branding at a new physical office location (opening this coming Monday). The existing logo was made with our name in stock font in front of a cog/wheel/gear borrowing the style and color from the US dollar bill.
We won't always use the tagline with the logo for example we might use only the logo on some smaller promotional items or golf shirts etc. However, we want to have the tagline able to incorporate with logo in the same style, not look like an afterthought that we typed in below the logo.
That tagline is: "Comprehensive Wealth Management & Planning Strategies"
Target Market(s)
High net worth households and business owners with high income or net worth. Generally educated individuals, both male and female (but we deal with more males). Occupations vary include physicians, business owners, contracting and manufacturing companies. Many of our clients enjoy outdoor sports and hobbies.
Industry/Entity Type
Financial
Logo Text
Renner Klim Investment Advisors
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional looking design.
- Logo that works alone or together with the tagline.
- Not extremely "busy"
Nice to have
- Possibly some incorporation of the outdoors (ie mountain) or majestic animal (without using a bull like every other financial firm or a stag/elk like the Hartford)
- Possibly symbolism of achieving a complex goal (ie a compass to help you navigate... but that feels overdone and we used a compass on a previous logo years ago with the tagline "navigating your financial future"
Should not have
- pink, maroon, neon colors
- Any silly/cartoon characters (ie MetLife uses snoopy to market insurance)