Hemiholics is in need of an iconic logo for up and coming automotive lifestyle brand.

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This customer received 124 logo designs from 35 designers. They chose this logo design from Yudi as the winning design.
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Logo Design Brief
Need iconic logo for up and coming automotive lifestyle brand, with performance inspired designs based on American Dodge (Mopar, SRT and HEMI) muscle cars. Need brand identity mark and brand mark locked with full HEMIHOLICS company name. Logos will be used on company website, social channels and lifestyle apparel. See Facebook/Hemiholics for currently used logo. Red,Black, and white are the primary colors, we are open to recommendations for color change. We are also flexible with all cap, all lower case lettering on the logo. Our tone/personality is modern, inspiring, approachable, friendly, and performance driven. Hope to see some amazing iconic logo designs.
Target Market(s)
Millennial consumer that has a passion for American “Dodge” performance muscle cars. Think of 2015-18 Dodge Charger, Challenger SRT consumers.
See these videos for inspiration:
https://youtu.be/TP2FYzdg8-s
https://youtu.be/1QHUnLqAE6c
https://youtu.be/p6Sk1-o6W5s
https://youtu.be/16IalIAwlCE
Industry/Entity Type
Automotive
Logo Text
Hemiholics
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have icon by self and icon tied to Hemiholics company name identity.
Nice to have
- Ability to use icon mark, name or combination of the two in all type of apparel from hats, T-shirts to other.
Should not have
- Actual fonts or marks used or owned by Dodge, Chrysler or any affiliated companies FCA. Should not be the current logo attached. Color “red” shown on attached logo maybe used as inspiration for new logo.