• £390

• 114 designs

• 39 designers

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Logo Design Brief

Paws Pet Hotel, Central Cornwall website, logo and stationery

Paws Pet Hotel is a long and well-established boarding business with an enviable local reputation. It will continue to provide loving, high quality and responsive care to pets, is part of a pet community and supports their owners too. This is achieved through a high spec pet hotel, that provides pet accommodation which is safe, plays calming music for pets, indoor and outdoor facilities for running, games and exercise,care staff who spoil the pets with lots of love, care, toys and occasional treats within a secure environment that keeps pets healthy, happy and safe. We reassure owners by keeping them up-to-date and worry-free to enjoy their own vacation. Whilst we cannot do as good a job as the owners-we certainly try our best to keep your pet healthy, safe and happy. We also have a pet salon for grooming, doggy daycare, pet training, breeding and a pet shop.

Clients are mainly professionals who work as teachers or in the local hospital, therefore, the brand and logo must look professional, clean, show care, human interaction and inspire trust. Paws Pet Hotel, Central Cornwall has been running for over 16 years and has a loyal client-base. With fewer young people and the older population on the rise, this makes Cornwall ideal in terms of demographics of pet owners who can afford holidays.

The business is in Redruth the eighth most populated area and growing within Cornwall. It attracts customers from Falmouth, Camborne, Newquay, Truro, St Austell, Penance, Bodmin, Laurenceton and St Ives. Furthermore, with the majority of the population working within tourism this may further insulate Paws Pet Hotel, Central Cornwall against the seasonal nature of the pet business. There are lots of pet shops and breeders who evidence the love of pets within the area. There are many websites, blogs and shops advertising the sale and care of Cornwall pets.

For instance, https://dogfriendlycornwall.co.uk/directory-listing-pricing/
http://www.britvet.com/
http://www.americanvet.ae/



Who we are

Julie Ann Wallace has more than 15 years’ experience in business, marketing, training and customer service. She currently volunteers at The British Vet and helps with their kenneling and cattery facility. She is a confident dog handler and trainer and has lots of experience with rescue dogs. Upon starting at Paws Pet Hotel she will complete the RCVS Level 2 Diploma. This is a Pet Nursing Diploma and is considered the best within the industry. Julie also has a Counselling Diploma which can be useful when dealing with anxious or worried owners and pets and also for training and behaviour sessions. There are also three members of staff who provide continuity of service and who know the customers personally. They have been there for the last 5 years.



Our Mission

1. To provide the highest level of care and be Pet Hotel of choice within the
area.
2. To provide high-quality, ethical care for your pets.
3. To provide grooming, doggy daycare and training services.
4. To be more profitable by providing a better level of service to clients.



SWOT Analysis:

Strengths:

Staff - experienced at low cost as sourced from local college. They know what they are doing and would guarantee continuity of service.

They are trusted by the local community.

They are clean.

Infrastructure-drainage.

Great location just off A30 the only road in and out of Cornwall.

A Grooming Page.

Dog training should be one page.

A Doggy Day Care Page.

The business should bediversified enough-no cats, no doggy day care, no grooming, no puppy training or petcation photos, shop.

Target Market(s)

Professionals-pet owners

Industry/Entity Type

Pet Care

Contact Information for Business Card

Julie Ann Steele
07804 433102

Logo Text

Paws Pet Hotel, Central Cornwall.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy navigation.
• Easy to use and book appointments.
• Should re-assure owners so they can see excellent care conditions i.e dog runs, cat comfy's, pets getting attention, quality kennel beds, high quality food and shop.

Nice to have

• Pet logo-paws...
• For the website pictures of staff caring for the pets, pet notes, staff playing with pets and exercising them. Different areas of the website:-
• -Our Care Team
• -Pet Hotel
• -Grooming Services
• -Dog Training and Behaviour Counseling
• -Breeding and Puppies
• -Pet shop