• C$500

• 175 designs

• 69 designers

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Logo Design Brief

I'm searching for a logo design for a new company called "Focus Outfitters". The company will design and sell online high quality adventure outdoor apparel specializing in design driven hunting and hiking garments. Our inspiration comes from the vast Canadian wilderness with a commitment to responsible, sustainable business practices.

Longterm strategy would be to move into fishing, golf and yoga market segments.

The logo needs to be highly marketable appealing to a broad audience. Consider the use of a rifle scope appearance for the "O" in FOCUS but I'm certainly open to other designs.

UPDATE:
Thank you for the amazing submissions, simply overwhelming response. Surprisingly, the designs I have been most interested in have incorporated an abstract design to the logo. It gives us the flexibility to market both as FOCUS Outfitters and the design itself either alone or in conjunction. The design needs to be original artwork, as it cannot be confused with other brands in the market for maximum recognition.

Again, amazing talent so far. Thanks to each of you for taking interest in this competition and your efforts. Greatly appreciated.

Target Market(s)

All outdoor enthusiasts with specific focus on hunters and hikers.

Industry/Entity Type

It Company

Logo Text

FOCUS Outfitters

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong, broad appeal, sleek design.

Nice to have

• Prefer black to greyscale coloring with option to go Hunter Orange logo if placed onto hunting garments.

Should not have

• Prefer no images (no mountains background, etc.) unless abstract in a nature.