• A$150

• 182 designs

• 64 designers

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Logo Design Brief

We need a logo design for our new artisan pastry company that specialises in crossiants and will be expanding at a later date to include other pastries eg danishes.

We would like a design that is artisan, clean and would work on packaging and social media. We will be selling wholesale and retail, so we need a design that is eyecatching and can be used on white paper bags and tissue paper.

Target Market(s)

wholesale - local cafes, supermarkets and food retailers
retail - people who love good pastries in Australia, adults, primarily women in medium to high socio economic bracket, aged 20-45

Industry/Entity Type

Food Production

Logo Text

Wood & Spoons Artisan Pastries

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must work on white background
• Logo must have a repeatable element that can be used on tissue paper or bag
• An element that can be used on a sticker or stamp
• Must be easily recognisable for packaging
• Must work on social media profile image

Nice to have

• Clean and Fresh
• Bold Colours
• Warm and Feel Good

Should not have

• Nothing overtly french
• No crossiants in logo

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Files

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