Logo design for massage & pilates clinic

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Logo Design Brief

We need a logo design for a growing health business based in Melbourne, Australia.

Our core services are remedial massage and clinical pilates. We pride ourselves on providing our valued clients with effective solutions for pain management and postural improvement.

The chosen design should communicate care, strength, health and movement. We would prefer not to have purple in the logo design.

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Updates

Please consider that the logo needs to be easily read as it may appear on large outdoor signage, smaller indoor signage, business cards, fliers and t-shirts. The business name is Aware Health with a tagline of Remedial Massage & Clinical Pilates.


You can refer to our clinic website for inspiration about what ww do and view our current logo if needed. We like the current font used, not sure of the name, but are open to new suggestions.



www.awarehealth.com.au

Thanks in advance for your submissions.


Added Saturday, March 03, 2012

Project Deadline Extended
Reason: We believe a little more time is needed to refine some of the submissions as many of the logo designs coming in do not match the feel of our business. The logo ideas we are considering will need more refinement. We want to get the logo right before we move onto the rest of our marketing. Thanks for everyone's patience.
Added Wednesday, March 07, 2012

Please read the brief again as new details have been added to what we would like and not like in the logo design.

Thanks.


Added Thursday, March 08, 2012

Target Market(s)

Health & fitness conscious professionals aged between 25 to 45 years, who love massage and understand that regular maintenance and exercise are important for a better lifestyle.

Industry/Entity Type

Massage

Logo Text

Aware Health, Remedial Massage & Clinical Pilates


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must be clean, professional, easily recognisable and readable. Sould be appropriate for use on business cards, fliers, large signage and merchandise.
Nice to have
  • Androgenous look
    References to posture and/or posture types (neutral, sway, lordotic/kyphotic)Refer to Kendall books on posture type images for ideas
    Please keep in mind though our business is wholistic and natural, we are also more clinical in our approach
Should not have
  • No use of the colour purple
    No use of obvious massage imagery
    No repetition of our current logo
    No old style fonts like Times New Roman
    No dance like figures
    Not too feminine
    No yoga like poses or references
    No hearts, too feminine
Payments
1st place
A$200
Total
A$200

Project Deadline
12 Mar 2012 03:09:52 UTC
Language

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