Label design for Japanese sake bottle (American market targeted)
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This customer received 39 label designs from 7 designers. They chose this label design from Sucre as the winning design.
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Label Design Brief
We are launching a new sake product and the product concept is as below.
1. It is a draft which means it has a fresh taste
2. We want to emphasize on its cleanness and that it's easy drinkable
3. It is most likely to have a light blue transparent 300ml bottle
4. Product name is "Pure Junmai Draft" although you don't have to make them stand out on the label. We are targeting non-Japanese customers, so all we want them to know is that "it is a sake and easy drinkable"
5. It is affordable. Its retail price per bottle would be somewhere around $10
Target Market(s)
Non-Japanese, preferably non-Asian liquor / grocery stores and restaurants
Industry/Entity Type
Glass Bottle
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word "sake"
- Pureness, cleanness
Nice to have
- Any ideas for entering non-Asian market will be welcome!
Should not have
- Please do NOT make it similar to our competitors (which I would attach a few images of)