• US$150

• 94 designs

• 46 designers

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Logo Design Brief

This is a traditional farm show that has been updated to be in step with the times. While farmers and ranchers still love to go to these shows to see the latest in farm equipment, today's farms and ranches are full of new technology more than ever before. The newest in technology is now another major reason to attend these shows. The logo should ideally be a blend of some of a traditional farm look but with a emphasis on a the new technology aspects. Many farmers have computers on their tractors and other equipment and there are special programs to guide them on when to plan and when to harvest. So rather than just a barn and fields, we need to add an element that depicts today's farm and ranch as much more technologically sophisticated than ever before. Farming is big business these days. While the smaller famly farm is still common, many farms and ranches are large conglomerates.

Target Market(s)

Farmers and ranchers in the midwest. Both men and women

Industry/Entity Type

Agribusiness

Logo Text

The Indiana Farm Equipment and Technology Expo

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A bit of a contemporary feel, per above. The name of the show (above)

Should not have

• Farmer depicted as the typical "hayseed." These guys (and women) are much more sophisticated these days.