• US$150

• 131 designs

• 62 designers

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Logo Design Brief

We need a logo refresh for an athletic lifestyle company based in San Francisco called 'PacWest Athletics.' We're open to refreshes of the existing logo, or a new direction. We would like to stay within the current color scheme. We're interested in interpretations with and without the yellow "victory" addition. We think the "victory" addition may not translate well, and/or it may add unnecessary complexity. We look forward to input and direction from talented designers! The final design should communicate endurance and fitness.

Background on the existing logo:
-Trebuchet (we're open to an update on font)
-Core company colors: Primary navy font and gold yellow logo. Secondary light blue. White font is used with navy backgrounds
-The gold yellow logo is our “victory” logo. It symbolizes the upper half of a person holding up their arms in victory. “Victory” can be simply after a successful workout and/or race. The sport can be anything that our members participate in like swim, bike and run.

Background on company:
-Established in 2002 (16 years last month)
-Professional endurance coaching and fitness company
-Promote and encourage a healthy active multisport lifestyle through our many programs and services
-Also authorized dealer for host of companies providing products and services to our clients (brands like Garmin, Newton, Blue, Argon 18, and others)
-Company mottos: “Empowering the Athlete Inside”, “Think Outside the Gym”
-Company hashtags: #pacwestathletics, #pacweststrong, #bulitbypacwest, #teampacwest

Target Market(s)

Individuals looking to connect with a fitness community for training, products and services to support an active lifestyle.

Industry/Entity Type

Fitness

Logo Text

PacWest Athletics

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors blue and gold.

Nice to have

• With and without the current 'victory' element of the logo.

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Files

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