• US$250

• 71 designs

• 30 designers

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Logo Design Brief

Zimbio Inc. is a quickly growing online magazine publisher. Our flagship property, zimbio.com, is an entertainment news site that reaches over 25 million readers per month. We are planning the launch of our second property, stylebistro.com, which will be a celebrity-oriented style & beauty site. We need a new logo for StyleBistro that will match the style of our existing Zimbio logo, to help the two sites appear related (as they will heavily cross-link).

The content on StyleBistro will match the type of content you’d find on large, mass-market style and beauty sites such as www.instyle.com, www.styelist.com, and www.peoplestylewatch.com, with a general focus on celebrity hairstyles and fashion.

The page template of StyleBistro will match the page template of Zimbio. There are two primary types of pages, white pages (http://www.zimbio.com) and dark pages (http://www.zimbio.com/Star+Pics+2010-03-23), and we will need a logo version to match each of these page types (e.g., http://www1.static.zimbio.com/images/corplogo1.gif and http://www1.static.zimbio.com/images/logoGlow8.gif). We also want the icon portion of the logo to be sufficiently stylized that it can stand on its own as a favicon (http://www.zimbio.com/favicon.ico ) or an impressive large graphic icon (http://www.zimbio.com/images/corpicon_large.gif).

The basic logo size used is 184px * 45px, and ideally the icon and text will take up roughly the same proportion of the logo size as they do for the Zimbio logo. The text for StyleBistro can be displayed either title case (StyleBistro) or lower case (stylebistro), and it can fit on one line or two, depending on what looks better.

You can use your creative inspiration for the icon theme. In the case of Zimbio, we went with a stylized globe in the shape of an inverse Z (to represent a global community coming together). Inverse logos could be interesting but are not required. We are not interested in playing up the bistro/restaurant angle, so please stay away from that analogy.

The color scheme will vary between Zimbio and StyleBistro on the white pages, but we have not decided on the new color set for StyleBistro yet. The color tones will likely be something more fun, sleek, modern, stylish, feminine, polished, and trendy, to match with the editorial tone and demographic of the new site.

We are open to color ideas, though we recommend using a mix of grayscale and color tones for the logo (similar to Zimbio logo) – the icon should be colored (anything but blue), and the text can be either grayscale or some combination of grayscale and the color tone(s) selected.

Target Market(s)

18-34 Women interested in celebrity-inspired style, fashion, and beauty

Industry/Entity Type

Fashion

Logo Text

StyleBistro (or stylebistro)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong match to the existing Zimbio logo style. In particular: a Pictorial/Text Combo Logo (icon on the left, text on the right), and three versions of the Logo, (1) Light Version, (2) Dark Version, and (3) Icon Only Version.
• 1. Light Version Logo to go on white background pages (e.g., www.zimbio.com, http://www1.static.zimbio.com/images/corplogo1.gif).
• 2. Dark Version Logo to go on dark background pages (e.g. http://www.zimbio.com/Star+Pics+2010-03-23, http://www1.static.zimbio.com/images/logoGlow8.gif). The color of the header background on dark pages is #2E2E2C.
• 3. Icon Only Version that will be stand-alone as a fav icon or enlarged graphic icon (e.g. http://www.zimbio.com/images/corpicon_large.gif). Large raw vector file for future modifications.

Should not have

• No food/restaurant analogies.