New business selling Australian wildflower to Japan needs logo design

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This customer received 71 logo designs from 16 designers. They chose this logo design from Darkcross Design as the winning design.
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Logo Design Brief
We will be selling an Australian wildflower called the flannel flower into two markets: plant nurseries in Australia and export to Japan. In Japan these flowers are popular for the bridal market.
Our business name is Bolong River Produce. Flannel flowers will be our first product but other flowers or fruits may follow so the logo should not be limited to a flower.
It is important that the business appears quite upmarket and stylish. The colour preference is a soft green, grey and white, to reflect the colour of the flowers.
The design should communicate elegance, simplicity, rarity.
I would like to see some options reflecting Australia in some way.
Designs are encouraged from Indigenous Australians using indigenous imagery.
Updates
Feel free to incorporate other colours along with the green/white/grey I suggested. Perhaps blue to pick up the idea of the river, or earthy brown/red to suggest the soil? Just ideas - your are designers, I'm not!
Thanks
Added Sunday, March 11, 2012
Target Market(s)
Young women in Japan; middle-aged garden lovers in Australia
Industry/Entity Type
Business
Logo Text
Bolong River Produce
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Font should be elegant and interesting.
Possibly script.
Should not have
- No heavy or square fonts