• C$120

• 65 designs

• 31 designers

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Logo Design Brief

-Create a logo that incorporates power and femininity.
-Brand colours: purple, white, grey (in order).
-Crown or other symbol of royalty a plus (stepQUEEN).
-Logo is for a brand that will offer online counselling, self-help, e-books, blogs and vlogs for Stepmothers who are looking to improve their romantic and parenting relationships
- Should be universally scroll-stopping worthy across social media and email marketing platforms. Current platforms: WordPress, Instagram (should be applicable to story icons and easy to integrate with Canva), Twitter. Soon to be YouTube, Pinterest
- Target niche is career women ages 25 to 34 who have no children but do have stepchildren. Higher education and income. Logo should be classy and elegant if not understated and minimal. Text ok
-Business is 6 weeks old and started as a blog for stepmothers to identify with
- issues addressed include: marriage advice, parenting advice, feeling worthy, needing validation, wine, feminism, female empowerment
-overarching message: "You are a queen"

Target Market(s)

Career women ages 25 to 34. Educated and successful. Nothing to appeal to the mommy-type, logo should be elegant and classy

Industry/Entity Type

Counsellor

Logo Text

stepqueen

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour purple and white
• gray, black, copper, teal ok
• Elegance, class

Nice to have

• Crown (5 point) or other theme of royalty
• cursive font

Should not have

• Anything tacky and juvenile

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Files

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