Baby and kids store logo

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This customer received 61 logo designs from 26 designers. They chose this logo design from WatDaFik as the winning design.
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Logo Design Brief
We need a logo design for a new baby and kids store. The store is focused on babies from 0 to 4~5 years old, and it sells clothes, accessories, as well toys rental. The main idea is that you can rent toys and accessories instead of buying new ones, saving money and helping the environment. Also, parents can sell their kids' used stuff, and we resell it to other parents.
You have total freedom to create, we are very open to ideas regarding font, colors, shapes and so on.
As it is focuses on babies and kids, of course we expect the look and feel to match this kid of public. It shold be clear and easy to recognize.
The company name is "TR Kids", however we still don't know if it should be written with the space or not (like "TRKids"). We'd like to see both options. Also, you are free to try either in lowercase or uppercase.
Target Market(s)
Parents, either single or married, with small children.
Industry/Entity Type
Store
Logo Text
TR KIDS
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Pastel colors
Nice to have
- Soft corners / edges
Should not have
- Please do not use textures