‘The Thirsty Goose’ needs a storefront sign

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This customer received 21 signage designs from 4 designers. They chose this signage design from UrbainFX as the winning design.
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Signage Design Brief
Storefront needs sign. Vector file will be used by a sign manufacturer to create custom raised lettering. The lettering will be fixed to the buildings wood panelling and illuminated with gooseneck lighting. The sign material is plastic, it will be all one colour, gold, and will be raised slightly out from the wood when installed. The dimensions of the black wood panel that the letters will be affixed to is 13’8”w x 21.5”h. We will need to leave some room on both sides of the panel so that the lights will illuminate all the letters nicely.
Photo 1 of The Sherlock Holmes is a great example of what we’d like to go for
Photo 2 of The Black Bean is the actual building and the sign we are replacing
Target Market(s)
Adults
Industry/Entity Type
Hospitality
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The THIRSTY GOOSE
Nice to have
- Some accents
Should not have
- Colour variation, the plastic is already gold