Modern Lifestyle Design Brand needs Clever, Memorable and Bold logo for 2018

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This customer received 571 logo designs from 219 designers. They chose this logo design from Virgoxblu as the winning design.
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Logo Design Brief
We need a logo design for a premium lifestyle company called Ardor. The company sets bold design trends across multiple prominent consumer categories and is priced at a high margin compared to competitors.
The final logo design should communicate Clever Design and Bold elements, making it both Memorable and Fun.
The logo Icon should be strikingly Clever.
There should be 2 separate components, including an Icon and Logo text.
We are aiming for text and icon design that can be easily identified as 'premium' to those who have not shopped with us before.
We require full ownership and rights to the finished product, as well as access to all source files.
Target Market(s)
Affluent Preffessionals, aged 25 to 40
Logo Text
Ardor
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clever Design, to elude to the same Clever Design elements on our product lines.
Should not have
- Basic and/or overly decorative text fonts, and easily recognisable stock vector images which render the design un-memorable.