Silk Flower catalog for Cemeteries

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This customer received 30 catalogue designs from 4 designers. They chose this catalogue design from Andrew1965 as the winning design.
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Catalogue Design Brief
We need a new catalog designed. I am looking for a cover page, a catalog content template page, and a back cover page.
We are Flowers For Cemeteries and we supply silk flowers to cemeteries. We have a general color scheme on our website that I would like to stay close to. We are planning on printing them in house so I would not like to have a bleed. We will use 11x17 paper folded in half with staples down the center to form a standard booklet.
Cover Page / Front Cover - Simple large picture of a flower with the company name, not too fancy but elegant.
Catalog Page Templates - I want At least one (more possibly) pages which have areas that I can insert pictures. The pictures will have a model number and title associated with them in close proximity. The flower pictures should be the real star on the page. I would like a 3x3 grid for 9 pictures on the page. The flower pictures have a transparent background and are square.
There should also be a title area so that we can identify the product line that is contained on the page.
Back Cover - Standard back cover page with biographical information (address, phone., email, website...Ect.) Same as the front cover in that it needs to be elegant.
Many cemeteries do not have internet access and this will be used by cemeteries as a sales tool.
Our website is www.FlowersForCemeteries.com
I have high resolution images of everything that I can use for the final product, low res images copies directly from the website may be used as placeholders to conceptualize the design.
I use Adobe inDesign frequently and would prefer this program be used for the final product so that I can add high res pictures and fill out the catalog.
We need a new catalog, it is highly unlikely this project will get refunded. If you have any questions please ask, I will answer asap.
Updates
I have a few designs that are heading in the right direction. I went ahead and committed the payment so that it is not refundable anymore. I look forward to seeing your designs/revisions!
Added Thursday, December 19, 2013
Project Deadline Extended
Reason: Waiting for 1 revision.
Added Monday, December 23, 2013
We have narrowed it down to one design and are waiting on one more change before closing the project.
Added Monday, December 23, 2013
Target Market(s)
Cemetery sales people who sit down with a family who has recently lost a loved one.
Industry/Entity Type
Printing
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Front Cover, One or more pages to be used a templates for content, back cover.
Color scheme must be close to the existing pallet that is used on the website listed. We have built our brand around these colors, however we will consider nice looking minor deviations.
Page background must be white.
No page bleed.
Nice to have
- Large, easy to read print for elderly people on the catalog template pages.
Font choice does not matter, however we have used georgia font frequently in the past.
I am very open to new ideas.