Natural cosmetics logo and packaging theme

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This customer received 184 logo designs from 61 designers. They chose this logo design from MD 17 as the winning design.

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Logo Design Brief

We need a logo and packaging design for new brand of handmade natural cosmetics and natural cleaning products. We are a small business. The brand name is "Alchymistky" (english translation means "alchemists" (women)) and stands for me and my partner who founded this brand.

We expect the logo to be composed mainly of a simple fine script.

ATTENTION: the logo for cleaning products will be completed with another word, differentiating the cleaning brand:

"Alchymistky čistia" (eng. translation "alchemists are cleaning")
and
"Alchymistky perú" (eng. translation "alchemists are washing")


Colours of the logo and packaging: brown - gold script on brown-black background. No white is planned for the main theme.

Packaging details: We need two packaging theme design ideas - one for natural cosmetics and another for natural cleaning products.

For natural cosmetics, we expect theme design idea that is compatible with both soap packaging and jar packaging.

For cleaning products, we want to still keep the brown-gold-black main idea, but with something that would evoke "clean" and "proper". We know that black and brown are not the best colours for this, but we really want to differ from others who all use white packaging with green motifs.

The final designs are supposed to communicate simplicity, nature and yet luxury.

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Updates

Dear designers, we would like to thank you very much for the designs you submitted so far. After reviewing all the designs and some brainstorming, we would like to add some more guidelines to the logo development. We will be also starting replying to all of your suggestions either by eliminating them or giving feedback, very soon. The more detailed guidelines: 1. The addition of "perú" or "čistia" words to the main logo text "Alchymistky" is not obligatory. If there is any other graphical way to make the main logo distinguish between "cosmetics" line vs the "cleaning products" line, you are very welcome to do so (e.g. alchymistky logo with bubbles for cleaning and without bubbles for cosmetics etc. - bubbles are not obligatory either...) 2. Please, do not post logo designs that are pure text/script, unless the font is very original. 3. Since Alchymistky is very long, we prefer logos from which we could extract some specific part to make it shorter (for instance the letter A that could stand on its own as logo if some packaging is so small that it has no space for the whole logo - the letter A is just a suggestion, not obligation). Thank you very much. Eva
Added Wednesday, May 30, 2018

Target Market(s)

mostly women 20 to 60, thinking naturally and ecologically

Industry/Entity Type

Cosmetics

Logo Text

Alchymistky (followed by "perú" or "čistia" for the cleaning products brand)


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Font styles to use
Script

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
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Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • simple script logo
  • brown, black, golden in the overall design (e.g the logo can be golden on black or brown packaging)
Should not have
  • too complicated font
Payments
1st place
€150
2nd place
€100
Participation payments x 4
€10
Total
€290

Project Deadline
11 Jun 2018 08:36:33 UTC
Language

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