Creative Alcoholic Beverage Package Design Needed!
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This customer received 72 packaging designs from 24 designers. They chose this packaging design from tarokun as the winning design.
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Packaging Design Brief
We need a packaging design for a new alcoholic beverage, including the brand name. Flavours will include Sangria and Margarita, and future line extensions as well. Package will be a box (see attached dieline and example of a competitive product) in a 3 liter format. The dimensions of the box need to match the dieline, but we can be creative on the printing of the box. The product inside will be of high-quality, so the design needs to match this
Updates
Need extra days to review
Target Market(s)
25 to 40 year old, 70% female, 30% male
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be attractive, colourful, modern
- clearly mention the flavour, and show the components of the flavour (Sangria : red wine and citrus) - Margarita (mexican inspiration, lime, etc.)
- Have a clear "brand name" along with the flavours
- Mention the quantity (3 liters), alcohol level : 10% alc./vol.