• US$120

• 40 designs

• 19 designers

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Logo Design Brief

We need a logo design for a new company based in South Africa called Core Adventures. Our slogan: "We live it, you'll love it".

We have attached full spec document for more information. Also, our company background below:

Core Adventures is a South African Adventure Operator focused on providing exhilarating adventure experiences to both local and international customers alike. We are situated in Gauteng, South Africa concentrating on all types of adventure activities and tours within South Africa, Southern-Africa, and Africa. Whether you are alone or in a group, your adventure begins with Core Adventures.

Our slogan: “We live it, you’ll love it” is at the core of everything we do as a truly unique Adventure Operator. Core Adventures has partnered with exceptional people and companies to bring you a multi-location, multi-activity adventure experience specifically designed to enthral you and make you part of an unforgettable adventure that you can share with everyone.

Adding to the spirit of adventure, Core Adventures has incorporated numerous outdoors activity types including outdoor hikes, rock climbing, off road adventuring and many more. Our packages range from a single day excursion with multiple locations and events, to a full-weekend, or multiple-day excursions incorporating fun and adventurous activities that includes amazing overnight stays at various locations.

Whether you would like to stare a lion in the eyes, climb a mountain, or track an elephant on your next African safari, bring your friends along and meet new kindred adventurers that will join you on your next adventure with Core Adventures.

Target Market(s)

Locally, our main target audience is adults above 21 in the mid to upper class society group. Younger couples, either married or unmarried without children. Older couples, either unmarried or married with children above 12 years of age is also a target market. Children cannot participate in some or all activities.

Overseas, our target market is couples, either married or unmarried above 40 years of age. Our research indicates that it will mostly be couples with older children over 16 years of age, that is interested in South Africa or Africa as a holiday destination.

Industry/Entity Type

Travel Industry

Logo Text

Core Adventures

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The new logo must have the feel of adventure and fun. We want a unique logo with the star incorporated that will aid in brand recognition, even from other Jeep Wrangler’s with star motives on its doors. This logo will be added to our vehicles, and the idea is that when you see a Jeep Wrangler with a star on the door, you will immediately associate this with our Core Adventure Brand.

Should not have

• A mundane basic design that fades away and is difficult to identify.

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Files

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