• A$150

• 139 designs

• 43 designers

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Logo Design Brief

“My Live Farm” is an online agricultural platform and mobile App. that aims to assist farmers in making better farming decisions.
It does this by providing farmers with current information on what is happening in their fields, as it happens. This is done by installing in-field sensors that collect data on the weather, soil moisture, growing conditions etc. and wirelessly uploading this data to the platform/mobile app to present to the users as it happens in “real time”.
The three key qualities about the brand that we want the logo to communicate is - ease of use (not intimidating)
- real-time aspect (immediacy) and
- easy accessibility of data (mob app)

The uploaded file gives an idea of a concept that we think may have merit .... a graphic hand holding a mobile phone (not shaking hands as shown) and which includes some kind of plant element? This would clearly reflect the core ideas of My Live Farm.
Or if a plant forms part of your design then the plant root is very important as measuring soil water is a key component of the My Live Farm platform.

The logo should include the full business name and the tagline. Colours should be consistent with nature ie greens/blues/oranges/browns etc

Target Market(s)

The target market are older farmers who are quite conservative and resistant to change.

Industry/Entity Type

Agriculture

Logo Text

'My Live Farm' is the brand name and 'Real Time Insights' is the payoff line

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should include the full business name - My Live Farm or - my live farm
• 'Live Farm' are the primary words and should not be split up
• The tagline must be included: real time insights
• Chosen colours should be consistent with nature. ie greens/blues/oranges/yellows etc

Nice to have

• The uploaded file gives an idea of a concept that we think may have merit .... a graphic hand holding a mobile phone (not shaking hands as shown) and which includes some kind of plant element? This would clearly reflect the core ideas of My Live Farm.

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Files

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