• US$150

• 88 designs

• 24 designers

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Logo Design Brief

An established company who is based in Seattle, Washington. My wife is a watercolor Artist who started painting "Vegetable Portraits" on paper products and started putting her images on what we refer to as 'Tea Towels' (Kitchen Towels). Tea Towels tend English and early American. She searched the US for real Flour Sack cloth of the highest quality.

Her towels are made in the USA and printed in Seattle using a 4 color (or more) color process. Her product is unique because it looks like the image she painted but the screen printing is durable and washer dryer friendly.

Her images have expanded beyond fruits, vegetables, and flowers and she is now creating new lines. Her images include Ravens, Salmon, Sea Critters, Rooster, Dragonflies, ladybugs, and leaping lambs to name a few. As a growing business she is now starting to put her images on Aprons and coffee mugs and hopes to expand to coasters and other merchandise as manufacturing comes available.

My wife is herself an artist but needs a creative mind that can come up with a unique logo design that is not one of her images. For those interested, please email me and I will send the URL of her website for ideas of her product.

Her two main colors HTML are: yellow FFFF99 and green 66CC33. The Font she has branded her signage and some literature with is called "Hollywood Starfire" which she owns the rights to use. If you can find some way to use these colors please do if not the departure should make sense.

She is looking for all image ideas, food related, kitchen related, variations of the PKA acronym. She does want an image and not just the words, but she would be interested with variations of the PKA theme.

It is important the logo not be cutesy or country kitchen. Her likes are more to warm modern, colorful, and organic. Her style is less industrial or symmetric.

Brand Values:
1. be warm and welcoming
2. be helpful
3. be clear
4. be thankful
5. be eternal

Target Market(s)

She is between 35 and 80. she has at least a college degree. when she travels she goes to museums and good restaurants. loves gardening cooking and entertaining. Traditional streak of bringing hostess gifts. she values the well made and beautiful. Not the Walmart crowd.

Industry/Entity Type

Retail

Logo Text

Practical Kitchen Art

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Hollywood Starfire

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• warm and organic. Even playful. color. Not the rainbow.
• Square. Based on the designs a Square design is preferable.
• We are noticing that most people are focusing on Kitchen and not on Art. The business is an Artist who put her images on Tea Towels rather than paper on a wall. The towels are a medium and the kitchen is the location for the art.
• Also, many submissions have cutlery and other stock images that we can google. Please, the more unique and less clip-art the better.
• Also I would like to see some art in motion or the feel of creativity. I don't know to represent that and am hoping somebody can.

Nice to have

• a little fun. a little serious. if Creating an image feel free to use images referring to Art, painting, watercolor as well as Kitchen themes
• would like to see an example with the two main colors HTML are: yellow FFFF99 and green 66CC33 if it works. Not necessary though.
• This is the website. Please know it will be redesigned in the coming months, so don't design to this. This is meant as an example of the looks we are looking for.
• https://www.chavahsgarden.com/

Should not have

• Should not be country kitchen. should not be cutesy. should not be industrial. Should not be an image similar to the art she does. Black and white

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